Advance Typography - Project 2




26/05/20 - 09/06/20  (Week 8 - Week 10)
Ehtasham Khan (0337420)
Advanced Typography
Project 2
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LECTURE NOTES


Lecture 8 (Week 8 - 02/06/20)

No lecture. Consultation and Project 2 brief.


Lecture 9 (Week 8 - 09/06/20)


No lecture. 


Lecture 10 (Week 8 - 16/06/20)

No lecture.

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INSTRUCTIONS

 

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Project 2

Collateral (Week 8 - 12/05/20)
For the 2nd project, we were required to make collaterals from the key artwork that we've done on project 1. We were asked to design the Poster, e-invite and other collaterals. We were suppose to put the information from the 'Typographic system' exercise. And here are the references that Mr.Vinod gave.

Fig 1.1: Reference
Fig 1.2: Reference

Below are my attempts to poster.

Fig 1.3: Attempt 1
I showed this poster to Mr. Vinod for feedback, he said the content placement has to be more creative, it's too simple in this poster. So i designed other layouts. 


Fig 1.4: Attempt 2
Fig 1.5: Attempt 3
Fig 1.6: Attempt 4

Fig 1.7: Attempt 5

Fig 1.8: Final Poster

I also designed the logo for the event.

Fig 1.9: Logo

AnimationWe were suppose to design an E-Invite. Below is my final outcome of the animation.


Other Collateral
Then we were asked to apply our key artworks into T-Shirt, tote bag, flag and etc. here's what I've come out with:

Fig 1.10: T-Shirt Front

Fig 1.11: T-Shirt Back
Fig 1.12: Tote Bag
Fig 1.13: Tote Bag

Final Design

Fig 1.14: Final Outcome

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FEEDBACK

Week 8 (02/06/20)

General Feedback:
The Poster should be in A3 Size. Key artwork has to be final and not changed when designing our poster.

Specific Feedback:
I showed my Key Artwork to Mr. Vinod, he said one my key artworks mimics the exclaimation mark which can symbolise a Statement. He said that the design is interesting although i was asked to change the typeface in the key artwork as it was difficult to read.

Week 9 (09/06/20)

General Feedback:
The point size for the information should be 12 pt maximum. We need to get the key artwork right first before we can proceed to the poster.

Specific Feedback:
I showed my Poster design to Mr. Vinod, he told me that the layout and content placement is not creative and it's too simple so i have more on it.


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REFLECTION

Week 8 (02/06/20)
My experience for this week was a little unnerving since I was not able to brainstorm for my key artwork design. I did make a lot of option but I wasn't happy with any one of them.
My observation for this week was that coming up with ideas was not easy at all and it required a lot of hard work and major inspiration.
I found that choosing the right typeface is really important and it's really difficult to find a good typeface for your design.

Week 9 (09/06/20)
My experience was kind of frustrating since I was trying to work really hard to come up with ideas but I wasn't able to in due time.
My observation for this week was that the layout and content placement for a poster design holds great significance. It also should be creative and not overly simple.
I found that the point size really matters and should be 12 pt at most for the poster.






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